Although this is terrible for those agencies there is a much more frightening fact that is often not discussed.
Because The big "G" has introduced more and more extremely complex and difficult to follow rules to their algorithm, these algo alterations have stopped ordinary seo workers ability to achieve any type of ranking in Google.
Sadly, many seo companies have no concern at all for their clients. They see clients as turnover and do not care what damage they do to their sites. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. However, just because they are expensive does not mean they are good either!
Not only are these seo companies unable to rank their client's businesses but the optimization tactics that they are using are in point of fact causing damage to those sites in the Google results.
Though what they don't often address is the fact that these seo companies are not purely failing their clients in the SERPs they are actually destroying their rankings and online reputation with Google! These "companies" are utilising, not just old search engine optimization processes but are using, seo processes that are dangerously damaging to the longevity and sustainability of the sites that they are claiming to help.
Foreign based seo companies often make outlandish claims and will even go as far as to use others company's results as examples of what they can achieve. Or they even use examples of rankings they have achieved for completely uncompetitive terms that are financially unviable from a business perspective.
The great majority of seo businesses are using old techniques that rely on heavy use of exact match keyword anchor text. This is placing their client's valuable web properties at tremendous risk. If your client's site or your own site gets hit by penguin due to over-optimization it is highly unlikely to recover unless you are a big brand name.
In addition tens of thousands of employees who had previously been employed in the internet marketing industry have lost their jobs. Meantime Google raised their paid advertising revenue by 42%.
This is useless
Are they open about the techniques they use? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.
Rarely are their clients aware of this.
Check that the people doing your off page optimization understand the new rules of seo. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.
Since the release of the Penguin update not very many seo companies have kept up their skill level. Most are still using tactics that do not work or are harmful to sites.
Many of these companies do not worry that they cannot produce results because they simply recycle their client list taking on new clients as the disillusioned clients leave.
Unfortunately, even the seo agencies that have stayed active after the devastating effects of the Penguin update have failed to update their search engine optimization knowledge.
You should always use genuine seo businesses to do your seo. If you select an inferior seo service then you will get cheap results that may even and probably will damage your brand.
Around Easter of 2013 seos opearting saw the seo landscape completely change effecting users of Search and seo workers alike. The poor quality changes in Google Search have been so shameful & dramatic post Penguin that huge amounts of seo companies have went bankrupt.