After 24th April 2012 when Google dropped the Penguin hammer there've been many more alterations in seo and with seo services. The poor quality changes in Google Search have been so shameful and dramatic after Penguin that large amounts of search engine optimization companies have gone out of business.
Unfortunately most clients of these seo companies are completely unaware of the danger they are placing their sites in.
In addition tens of thousands of workers who had been employed in the search engine optimization industry have lost their jobs. Meanwhile the search engine giant Google increased their paid advertising revenue by 42% was this just good luck?.
Don't just take an agency's word for it. Check their knowledge. Ask them about Panda, Penguin, over-optimization, low quality links and how they intend to build your site's authority. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.
Many search engine optimization agencies did survive Penguinhit. However, it was not because of their ability to adapt to the new changes. It is simply due to the fact that they are skilled at getting new customers.
Seo companies, especially offshore based seo agencies that use workers with inferior English language skills, are quite content to take on clients whom they then fail to rank, so they lose those clients and then simply take on more.
Unfortunately thou what they fail to realise is that these seo charlatans are not only failing their clients in the SERPs they are in fact hurting their rankings and online reputation with Google! These fakes are in fact utilising, not just old seo link building schemes but are utilizing, seo processes that are extremely damaging to the longevity and sustainability of the websites that they are pretending to rank.
Do they openly show their seo processes? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Worse than useless because it costs the client money.
After penguin hit the seo industry hard it is becoming difficult for site owners to get good Seos who can produce results.
It's Seo experts such as Michael McGrath whom you should listen to.
The negative effects of Google's changes is sad for those poor guys and gals relying on a wage from seo. However, there is a negative results of all these changes that hardly any Seos are talking about.
Search engine Optimization agencies, especially ones that are not natural English speakers, just cannot create the rankings that they claim they can and make promises that they cannot deliver. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition.
In these time, due to the huge changes in the search algo, it is not possible to reach page 1 of Google using pre-penguin seo techniques.
The sad reality is painful but real nevertheless. Just about all surviving seo agencies are not only unable to get rankings for the target sites belonging to their clients due to the fact that they are not updating their experience in these things they are actually creating more damage as they go along. They are also hurting their clients sites due to the fact that they are incorporating into their processes old techniques which Google claims are pure spam.
With search engine optimization seo services being offered that are founded on over-optimization of EMK links many fantastic customer and client websites are literally one update away from being slapped by a google penalty. If your client's site or your own site gets penalised by penguin due to over-optimization it is very unlikely to recover unless you are BMW or Coca-Cola or similar.
Also ensure that the company supplied you with an exact match count of the searches performed for the keywords they have ranked.
It is truly unfortunate that some seo agencies wilfully perform seo techniques that they know do not work and can even harm their client's sites. What's more they look at their clients merely as a paycheck and are constantly actively looking for new clients because they know they will lose the ones they already have due to their poor seo practices. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. However, just because they are expensive does not mean they are good either!