The unfortunate truth is hard to deal with but all too real. Practically all remaining seo companies are not just unable to get rankings for the target sites belonging to their clients due to the fact that they are failing to update their expertise they are also causing more harm than good. They are creating havoc due to the fact that they are utilising what are now old tactics that Google claims are pure spam.
Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.
Foreign based seo companies often make outlandish claims and will even go as far as to use others company's results as examples of what they can achieve. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition.
Seo companies, especially offshore based seo agencies that use workers with inferior English language skills, are quite content to take on clients whom they then fail to rank, so they lose those clients and then simply take on more.
Since 24th April 2012 when Google released the hated Penguin update there've been even more changes to how a person needs to perform seo and with seo services. Many thousands of search engine optimization companies have closed their virtual doors and a great many more seo workers have lost their homes as a greedy Internet giant has robbed even more revenue from the World Wide Web by stripping websites of their ability to rank in Google Search forcing real companies into the Google pay per click advertising pipeline..
Even though this kind of dangerous search engine optimization behaviour is prevalent most website owners are totally unaware that it is being done.
Many Seo companies did survive Penguinhit. However, it was not because of their seo know-how. It is only due to the fact that they are skilled at attracting new customers.
Past seo techniques are no longer effective yet many search engine optimization companies are still relying on anchor text alone to rank a site in Google. You should be aware that this is tremendously dangerous as Google Penguin now targets this type of backlink and the punish meted out is very sever. If your client's site or your own site gets penalised by penguin due to over-optimization it is highly unlikely to recover unless you are a big brand name.
Check that the people doing your off page optimization understand the new rules of seo. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have recently introduced and how they intend to work within safe parameters of these penalties.
Likewise 10s of thousands of employees who had previously been employed in the internet marketing industry have lost their jobs. Meanwhile Google raised their paid advertising revenue by 42% is this a co-incidence?.
As The big "G" has introduced more and more convoluted rules to their search algo, such changes have stopped ordinary seo agencies ability to attain rankings in Google Serach.
This is sad for the guys and gals employed in the industry as a whole . However, there is something much worse that very few Seos are talking about.
Are they open about the techniques they use? Are they very guarded about how they perform search engine optimization? Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Make sure you always use genuine seo companies to perform your seo. If you go forthe cheaper option then you will get cheap results and may even and probably will damage your brand online.
Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. This is useless
Seo clients have become a disposal and recyclable asset in the business plan of many seo companies. If you are considering using an seo company then please be extremely careful who you chose. Check out the company and see what other people are saying about them. If they are very cheap then they are probably worthless. However, just because they are expensive does not mean they are good either!
Sadly for business owners, who are trying to build their online presence, finding a good seo company that can actually produce results is becoming more and more difficult.
However, what these professionals don't often address is the fact that these charlatans are not only failing their clients in the SERPs they are in fact destroying their rankings and online reputation with Google! These fakes are in fact employing, not only old seo link building schemes but are utilizing, seo practices that are 100% harmful to the longevity and sustainability of the websites that they are pretending to rank.