Be sure that the Seo Company knows what they are talking about. Ask them about the Penguin update. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.
A total waste of money.
Seo companies, especially offshore based seo agencies that use workers with inferior English language skills, are quite content to take on clients whom they then fail to rank, so they lose those clients and then simply take on more.
Seo companies from all around the globe tend to make claims for rankings that they simply cannot live up to. Or they even use examples of rankings they have achieved for completely uncompetitive terms that are financially unviable from a business perspective.
Unfortunately most clients of these seo companies are completely unaware of the dangerous position they are putting their sites in.
Also ensure that the company supplied you with an exact match count of the searches performed for the keywords they have ranked.
Though what Seos don't often address is the fact that these seo wanna-bes are not only failing their clients in the SERPs they are actually destroying their sites! These agencies are utilising, not just old off-page seo link building schemes but are using, seo practices that are dangerously harmful to the longevity and sustainability of the sites that they are pretending to help.
These days, because of all the changes in search, it is not possible to rank sites with old seo.
You should always employ the seo services of genuine seo agencies to execute your seo. If you opt forthe cheaper option then you will get cheap results that may even and probably will damage your brand.
Likewise tens of thousands of ordinary people who had been employed in the seo industry have lost their jobs. Meantime the search engine giant Google increased their paid advertising revenue by 42% (what a co-incidence!.
It is truly unfortunate that some seo agencies wilfully perform seo techniques that they know do not work and can even harm their client's sites. What's more they look at their clients merely as a paycheck and are constantly actively looking for new clients because they know they will lose the ones they already have due to their poor seo practices. If you are considering using an seo company then please be extremely careful who you chose. Check out the company and see what other people are saying about them. If they are very cheap then they are probably worthless. However, just because they are expensive does not mean they are good either!
The truth is painful but all too real. Almost all remaining seo companies are not only unable to get rankings for the target sites belonging to their clients due to the fact that they are failing to update their experience in these things they are actually causing more harm than good. They are also hurting their clients sites due to the fact that they are incorporating into their processes old techniques that Google claims are pure spam.
Do they openly show their seo processes? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Old seo tactics no longer work and many seo workers are still relying on anchor text alone to rank a site. You should be aware that this is extremely dangerous as the Google Penguin now targets this type of backlink and punishes sites that use it very severely. If your client's site or your own site gets hit by penguin it is highly unlikely to recover unless you are BMW or Coca-Cola or similar.
April 2013 saw the seo landscape change effecting both searchers and seo companies alike. The poor quality changes in Google Search have been so dramatic after Penguin that large numbers of seo companies have went bankrupt.
This is sad for those poor folks relying on a wage from seo. However, there's something much worse that hardly any Seos are talking about.
Many search engine optimization agencies did survive Penguin but it was not due to their ability to adapt to the new changes. It is merely because they can get new clients.
After penguin hit the seo industry hard it is becoming difficult for site owners to get good Seos who can produce results.