April 2013 saw the seo landscape completely change effecting users of Search and seo specialists alike. Many thousands of search engine optimization companies have closed their virtual doors and many, many more seo professionals have lost their jobs and homes as a greedy Internet giant has raped smaller business to claim more profit from the Internet by stripping ordinary website owners of their ability to rank in the SERPs forcing real businesses into their paid advertising funnell..
The client is paying for false results.
Likewise 10s of thousands of ordinary people who had been employed in the internet marketing industry have lost their jobs. Meantime the search engine giant raised their paid advertising revenue by 42% (what a co-incidence!.
Many search engine optimization agencies did survive Penguin but it was not due to their seo knowledge. It's merely because they are skilled at getting new customers.
These days, due to the huge changes in the search algo, it's impossible to rank sites using pre-penguin seo.
Though this is sad for these companies there's a much bigger and frightening fact that is often ignored.
The sad truth is difficult to bear but real nevertheless. Almost all remaining seo companies are not just unable to get rankings for the target sites belonging to their clients because they are keeping up with changes in the seo world and consequently updating their experience in these things they are infact causing more damage as they go along. They are also hurting their clients sites due to the fact that they are using outdated tactics which Google has openly declared war on.
Though what they rarely admit is that these inferior seo wanna-bes are not only failing their clients in the SERPs they are actually destroying their sites! They are utilising, not just outdated search engine optimization practices but are emplying, seo tactics that are 100% harmful to the websites that they are trying to rank.
Only elite companies such as http://www.mcgrathenterpriseseo.com - seo outsourcing have expanded while a multitude of agencies have closed their virtual doors.
With seo services on the market that are based on the heavy use of anchor ratios many great client sites are literally 1 google update away from being ruined by a google penalty. It is sad to think that seo companies that risk a penguin penalty for their clients will leave those clients in a very sticky situation as no non-brand sites ie. non big brand names have recovered from a penguin hit.
Unfortunately most clients of these search engine optimization agencies are entirely unaware of the danger they are putting their sites in.
Since the release of the Penguin update not very many seo companies have kept up their skill level. Most are still using tactics that do not work or are harmful to sites.
Foreign based seo companies often make outlandish claims and will even go as far as to use others company's results as examples of what they can achieve. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition.
Many of these companies do not worry that they cannot produce results because they simply recycle their client list taking on new clients as the disillusioned clients leave.
It is truly unfortunate that some seo agencies wilfully perform seo techniques that they know do not work and can even harm their client's sites. What's more they look at their clients merely as a paycheck and are constantly actively looking for new clients because they know they will lose the ones they already have due to their poor seo practices. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. Be sure to investigate any seo agency you wish to use.
Do they openly show their seo processes? Are they very guarded about how they perform search engine optimization? Be sure any company you work with highlights their processes and explains how they intend to rank your site.
Be sure that the Seo Company knows what they are talking about. Ask them about the Penguin update. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have recently introduced and how they intend to work within safe parameters of these penalties.
Research the claims of any seo company you plan to work with. Ask them for proof that they can deliver on their promises and be sure you check the details they give you. Proof of ranking low quality keywords with almost no search volume will be your first red flag and indication that you are dealing with an seo company who are weak at seo.
You should always employ the seo services of genuine seo agencies to execute your search engine optimization processes. If you selectthe cheaper option then you will get cheap results and may even damage your brand online.