However, what they rarely admit is that these inferior seo agencies are not only failing their clients with their rankings but they are actually destroying their rankings and online reputation with Google! They are utilising, not just outdated optimization practices but are emplying, seo processes that are 100% damaging to the websites that they are claiming to help.
Around Easter of 2013 wein English language seraches saw the seo landscape change effecting users of Search and seo companies seo outsourcing alike. The changes in the Google SERPs have been so shameful and dramatic post the Penguin update that large numbers of seo agencies have went bankrupt.
Even though this is bad for those agencies there is a much more alarming fact that is often not discussed.
Many of these companies do not worry that they cannot produce results because they simply recycle their client list taking on new clients as the disillusioned clients leave.
If examples of rankings are given to check the exact match search count on the Google keyword tool or have someone else do it for you. Are those keywords generating enough traffic to make the claims by the seo company stand up, or do their claims fall short because the keywords ranked are worthless?
Unfortunately, even the small amount of search engine optimization "specialists" that survived the horrendous effects of Google's poorly constructed update have failed to update their search engine optimization knowledge.
Make sure you always use genuine seo companies to execute your seo. If you go for an inferior seo service then you will get cheap results and may even and probably will damage your brand online.
Be sure that the Seo Company knows what they are talking about. Ask them about the Penguin update. Ensure they have a full working knowledge and understanding of all seo updates and penalties that Google have recently introduced and how they intend to work within safe parameters of these penalties.
Even though this type of dangerous seo work is common place most seo clients are completely unaware that it is happening.
Foreign based seo companies often make outlandish claims and will even go as far as to use others company's results as examples of what they can achieve. Because it is so difficult for these companies to achieve rankings since Penguin hit some will even pretend to have ranked sites that they had nothing to do with or by showing rankings achieved for keywords that get no search volume and therefore have no competition.
In addition 10s of thousands of workers who had previously been employed in the internet marketing industry have lost their jobs. Meantime the search engine giant Google increased their paid advertising revenue by 42% just a coincidence?.
In these time, due to the huge changes in the search algo, it's impossible to achieve good rankings in Google with old seo.
Old seo tactics are no longer effective but many seo agencies are http://www.dailystrength.org/people/3361277/journal/7756433 still relying on anchor text alone to rank a site in Google. This is extremely dangerous for a site as Google Penguin punishes sites that use this type of backlink and punishes sites that use it very severely. If your client's site or your own site gets hit by penguin due to seo outsourcing over-optimization it is highly unlikely to recover unless you are BMW or Coca-Cola or similar.
Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. A total waste of money.
Are they open about the techniques they use? Beware of any company that guards their "seo knoweldge" or hides behind a veil of http://quietkingdom6494402.pen.io/ secrecy because they are probably using spam tactics. Make sure you know exactly what seo techniques your seo company is using before you trust them with your valuable web properties.
Since the release of the Penguin update not very many seo companies have kept up their skill level. Most are still using tactics that do not work or are harmful to sites.
It is truly unfortunate that some seo agencies wilfully perform seo techniques that they know do not work and can even harm their client's sites. What's more they look at their clients merely as a paycheck and are constantly actively looking for new clients because they know they will lose the ones they already have due to their poor seo practices. If you are considering using an seo company then please be extremely careful who you chose. Check out the company and see what other people are saying about them. If they are very cheap then they are probably worthless. Be sure to investigate any seo agency you wish to use.
Just about every real Seo knows that about 99% of the remaining seo companies cannot continue for long because they can't get results for the clients.